Fix the title tag
The <title> tag is the main on-page signal in search tabs and results. Aim for about 30–60 characters and a unique title per URL. Follow the steps below on your stack, then re-check the live URL.
The <title> tag is the main on-page signal in search tabs and results. Aim for about 30–60 characters and a unique title per URL.
We remember this on this browser so the next guide opens with the same CMS.
At a glance
| Time | ~10 min |
|---|---|
| Category | SEO |
| Steps | 4 |
| Stacks | WordPress, Shopify, Webflow, Next.js, HTML, more |
Steps
Write a title of about 30–60 characters so it is not truncated in search.
Put the main topic near the front; keep the brand at the end if you need it.
Make this page’s title unique — don’t reuse the same title on other URLs.
Save, then view page source to confirm <title> updated.
In HTML / static
Edit the tags inside <head>.
Snippet
<title>Primary topic — Brand</title>
FAQ
- What does “Fix the title tag” fix?
- The <title> tag is the main on-page signal in search tabs and results. Aim for about 30–60 characters and a unique title per URL.
- How long does this usually take?
- About 10 minutes on most CMS and code stacks when you already have access to edit the page.
- Where do I start?
- Start with: Write a title of about 30–60 characters so it is not truncated in search. Then use the platform picker on this page for placement notes.