Fix the H1 heading
One visible H1 names the page topic. Extra H1s dilute that signal — turn them into H2s. Follow the steps below on your stack, then re-check the live URL.
One visible H1 names the page topic. Extra H1s dilute that signal — turn them into H2s.
We remember this on this browser so the next guide opens with the same CMS.
At a glance
| Time | ~10 min |
|---|---|
| Category | SEO |
| Steps | 4 |
| Stacks | WordPress, Shopify, Webflow, Next.js, HTML, more |
Steps
Add one H1 that clearly names what the page is about (about 20–70 characters).
Place it near the top of the content, after the nav — not only in the browser title.
If you have more than one H1, keep the best one and change the others to H2 or H3.
Check the theme header/footer: accidental H1s often live there.
In HTML / static
Keep a single <h1> and a logical h2→h3 outline.
Snippet
<h1>Primary topic for this page</h1>
FAQ
- What does “Fix the H1 heading” fix?
- One visible H1 names the page topic. Extra H1s dilute that signal — turn them into H2s.
- How long does this usually take?
- About 10 minutes on most CMS and code stacks when you already have access to edit the page.
- Where do I start?
- Start with: Add one H1 that clearly names what the page is about (about 20–70 characters). Then use the platform picker on this page for placement notes.