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Get cited by AI search — not just ranked on Google.

GEO (Generative Engine Optimization) structures your pages so ChatGPT, Perplexity, Gemini, and AI Overviews can extract clear answers and recommend your business.

Optimise your web page with BalanceSee how it works

GEO vs SEO vs Balance

Pick the mode that matches your goal.

Pick one or more modes per generation — each mode uses one generation. Balance is recommended for most pages — GEO when citation is the only goal, SEO when rankings are.

AI citation

GEO

Built for AI citation and recommendations.

  • Answer-first structure
  • Question headings & FAQs
  • Extractable facts AI can quote
Start with GEO
Recommended

Balance

Enough GEO and enough SEO on one page.

  • AI-ready answers
  • Strong titles & headings
  • Schema and crawl basics
Start with Balance
Classic search

SEO

Best when Google rankings are the main priority.

  • Title, meta, H1
  • Heading outline
  • Internal links & schema
See SEO mode

What GEO-ready pages include

Make your page easy to cite.

These are the patterns Inseo strengthens when you generate in Balance or GEO mode.

01

Answer capsule

A short, self-contained summary under the H1 that still makes sense when quoted alone.

02

Question-led sections

Headings that match how people ask AI tools — plus FAQs when answers already exist.

03

Extractable structure

Lists, steps, comparisons, and clear entities — not only marketing slogans.

04

Schema optimisations

Valid structured data such as FAQPage, HowTo, and Organization when your content supports it — never invented facts.

05

Title, meta & H1

Clear search and AI signals in the head and first heading so both Google and answer engines know what the page is about.

06

AI crawler access

Technical hygiene like robots access and llms.txt so retrieval tools can reach you.

Try it on your URL

From your live page to a publish-ready blueprint.

  1. 01

    Add your website

    Start with the domain and pick the pages that matter most.

  2. 02

    Choose Balance (recommended)

    Cover AI citation and Google together — or pick GEO or SEO when one channel is the only goal.

  3. 03

    Review the blueprint

    Get annotated HTML ready for your team. Download it for developer handoff anytime.

  4. 04

    Publish on your brand

    Optional on Enterprise Plan

    Optional on Enterprise Plan: go live on a branded subdomain (like go.yourbusiness.com) without touching your main site. Turn it off or restore an earlier version anytime.

Turn an important page into a Balance-ready blueprint.

Generate Balance on a real URL — then hand it to your developer or publish on your brand with the Enterprise Plan.

Optimise your web page with BalanceSee how it worksFull GEO guide

Prefer the long-form definition?

The knowledge article is the primary GEO reference. This page focuses on how Inseo applies GEO, SEO, and Balance on a live URL.

Read the full GEO guide