Improve internal linking to priority URLs
Descriptive in-content links help Google and AI systems discover your most important pages. Follow the steps below on your stack, then re-check the live URL.
Descriptive in-content links help Google and AI systems discover your most important pages.
We remember this on this browser so the next guide opens with the same CMS.
At a glance
| Time | ~15 min |
|---|---|
| Category | SEO |
| Steps | 3 |
| Stacks | WordPress, Shopify, Webflow, Next.js, HTML, more |
Steps
From the homepage and top nav, link to service/location URLs with descriptive anchor text.
Add contextual links in body copy (not only footer boilerplate).
Avoid orphan pages with no inbound internal links.
In HTML / static
Put descriptive text inside <a>. Icon-only links need aria-label.
Snippet
<a href="/pricing">View pricing</a> <a href="/search" aria-label="Search the site"><svg><!-- icon --></svg></a>
FAQ
- What does “Improve internal linking to priority URLs” fix?
- Descriptive in-content links help Google and AI systems discover your most important pages.
- How long does this usually take?
- About 15 minutes on most CMS and code stacks when you already have access to edit the page.
- Where do I start?
- Start with: From the homepage and top nav, link to service/location URLs with descriptive anchor text. Then use the platform picker on this page for placement notes.