Use descriptive link text
Replace “click here” / empty icon links with the destination. Crawlers and people both need the label. Follow the steps below on your stack, then re-check the live URL.
Replace “click here” / empty icon links with the destination. Crawlers and people both need the label.
We remember this on this browser so the next guide opens with the same CMS.
At a glance
| Time | ~10 min |
|---|---|
| Category | SEO |
| Steps | 3 |
| Stacks | WordPress, Shopify, Webflow, Next.js, HTML, more |
Steps
Replace vague labels with the destination (for example “View pricing”).
For icon-only links, add an aria-label that names the action.
Empty <a> tags need visible text or an accessible name.
In HTML / static
Put descriptive text inside <a>. Icon-only links need aria-label.
Snippet
<a href="/pricing">View pricing</a> <a href="/search" aria-label="Search the site"><svg><!-- icon --></svg></a>
FAQ
- What does “Use descriptive link text” fix?
- Replace “click here” / empty icon links with the destination. Crawlers and people both need the label.
- How long does this usually take?
- About 10 minutes on most CMS and code stacks when you already have access to edit the page.
- Where do I start?
- Start with: Replace vague labels with the destination (for example “View pricing”). Then use the platform picker on this page for placement notes.