Add structured data (JSON-LD)
Schema markup describes the page in a machine-readable format. Only mark up facts that are visible on the page. Follow the steps below on your stack, then re-check the live URL.
Schema markup describes the page in a machine-readable format. Only mark up facts that are visible on the page.
Lo recordamos en este navegador para que la siguiente guía use el mismo CMS.
At a glance
| Time | ~20 min |
|---|---|
| Category | SEO |
| Steps | 4 |
| Stacks | WordPress, Shopify, Webflow, Next.js, HTML, more |
Pasos
Pick a type that matches the page: Organization, WebPage, Product, FAQPage, Article, …
Never invent ratings, prices, or reviews in schema.
Paste JSON-LD in <head> or your framework’s metadata helper.
Validate with Google’s Rich Results Test.
En HTML / static
Paste the <script type="application/ld+json"> in <head>.
Snippet
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Page title"
}
</script>FAQ
- What does “Add structured data (JSON-LD)” fix?
- Schema markup describes the page in a machine-readable format. Only mark up facts that are visible on the page.
- How long does this usually take?
- About 20 minutes on most CMS and code stacks when you already have access to edit the page.
- Where do I start?
- Start with: Pick a type that matches the page: Organization, WebPage, Product, FAQPage, Article, … Then use the platform picker on this page for placement notes.