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Improve internal linking to priority URLs

Unos 15 min

Descriptive in-content links help Google and AI systems discover your most important pages. Follow the steps below on your stack, then re-check the live URL.

Descriptive in-content links help Google and AI systems discover your most important pages.

Lo recordamos en este navegador para que la siguiente guía use el mismo CMS.

At a glance

Time~15 min
CategorySEO
Steps3
StacksWordPress, Shopify, Webflow, Next.js, HTML, more

Pasos

  1. From the homepage and top nav, link to service/location URLs with descriptive anchor text.

  2. Add contextual links in body copy (not only footer boilerplate).

  3. Avoid orphan pages with no inbound internal links.

En HTML / static

Put descriptive text inside <a>. Icon-only links need aria-label.

Snippet
<a href="/pricing">View pricing</a>
<a href="/search" aria-label="Search the site"><svg><!-- icon --></svg></a>

FAQ

What does “Improve internal linking to priority URLs” fix?
Descriptive in-content links help Google and AI systems discover your most important pages.
How long does this usually take?
About 15 minutes on most CMS and code stacks when you already have access to edit the page.
Where do I start?
Start with: From the homepage and top nav, link to service/location URLs with descriptive anchor text. Then use the platform picker on this page for placement notes.