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Add a meta description

Etwa 10 Min.

The meta description is the summary under the title in search results. One sentence of about 70–155 characters is enough. Follow the steps below on your stack, then re-check the live URL.

The meta description is the summary under the title in search results. One sentence of about 70–155 characters is enough.

Wir merken uns das in diesem Browser, damit die nächste Anleitung denselben Stack verwendet.

At a glance

Time~10 min
CategorySEO
Steps4
StacksWordPress, Shopify, Webflow, Next.js, HTML, more

Schritte

  1. Write one sentence: what the page offers and why someone should click.

  2. Include the main topic naturally — don’t stuff keywords.

  3. Add or update the description in your stack’s SEO fields or <head>.

  4. Confirm in page source that the tag is present.

In HTML / static

Edit the tags inside <head>.

Snippet
<meta name="description" content="What this page offers, in one sentence.">

FAQ

What does “Add a meta description” fix?
The meta description is the summary under the title in search results. One sentence of about 70–155 characters is enough.
How long does this usually take?
About 10 minutes on most CMS and code stacks when you already have access to edit the page.
Where do I start?
Start with: Write one sentence: what the page offers and why someone should click. Then use the platform picker on this page for placement notes.