What is a brand facts page?
A brand facts page is a short, dedicated page on your subdomain that states who you are, facts you do not want invented or changed, and links that prove them — separate from your conversion landing page.
An optional /brand-facts URL on your subdomain that publishes your locked brand definition, hard facts, and proof links as a stable page AI systems and crawlers can read.
Definition
How Inseo uses it
Optional when you publish
In the publish confirmation you can opt in to also serve /brand-facts. You need Brand info saved for the project first (at least a clear one-sentence brand or product definition). Without that, Publish shows an error with a link to Settings → Brand info.
Filled from Brand info
Content comes from the project fact lock you review in Settings — not from inventing new claims at publish time.
FAQ
Do I have to publish /brand-facts?
No. It is optional. Your main optimised page still publishes without it.
What if Brand info is empty?
You can still publish the landing page. If you check the brand facts option without Brand info, Publish blocks and links you to Settings → Brand info.
Does this replace my About page?
No. It is a lightweight grounding page on your subdomain. Keep official About, pricing, and legal pages on your primary site and link them as proof URLs when useful.